Marketing agency turns to cloud accounting to gain control

Case Study.

Mary runs a small digital marketing agency with a small team, serving business clients seeking to optimize their potential customers’ experience in interacting with their websites and social media platforms. As the business started to grow, Mary had neglected the financial aspect of her business and found that although sales were increasing, profitability was not.Music keeps her focused

At her year-end accounts sign-off meeting, it was clear from a discussion around a three-year business performance review for Mary’s operations that she was making bad decisions around pricing because she did not have access to meaningful numbers to help her with those decisions. As a result of that discussion, Mary agreed to move onto a cloud accounting solution. Once set up and configured, she was then able to quickly reconcile all of her bank transactions every morning, see what was in the bank and what was due to come in and go out and also track important gross profit margins for her main products and services. In turn, we are able to keep an eye on those numbers with our accountants’ access to the live accounting file and be alerted when anything goes off track so that we can send Mary a note if need be.

Mary now feels in control of her business and as a result of having timely and accurate information, she has been able to adjust prices so that she makes the margins she needs to achieve her profitability goals. Interestingly, as a result of increasing her prices, her team has become even more focused on creating value for clients, resulting in a true win-win situation.

If you feel moving to a cloud accounting solution could be helpful for your business, contact us at the link below and we’ll be in touch to discuss how we can help.

MORE ON HOW WE CAN HELP:

MY BUSINESS

Proactive service to help you get you were you want to be.

CLOUD ACCOUNTING

Elevate your business all the way to the cloud with Xero.

MY TAX

You never need to stress about tax time again, Wardles makes it a treat.

More on the blog…

10 Retail Success Tips to Make 2018 Your Best Year Yet

Originally posted by Vend, over here. Every business wants to make each year better than the last, and at Vend, we’re all for helping retailers do exactly that. So for this post, we’ve put together some action steps that you can implement to help make 2018...

Why Every Business Needs Long-Term Cash Flow Forecasting

Originally posted by Futrli, over here. Looking up to the night sky, you realise how small we are on our planet. The sheer size of space, something we can barely get our heads around, accompanied with how far away it is reminds us we lack control. While in...

Six business lessons to take your brand from startup to growth

Originally posted by Xero, over here. Whether you’re just starting out or taking the next steps to expansion, we look at six key lessons for business success from entrepreneurs featured in Xero and Enterprise Nation’s Startup Series.  Here are 6 key pieces...

Pin It on Pinterest

Share This

Share This

Share this post with your friends!